It’s ‘just’ a Reel 📲
The rise of short videos: the challenge of harnessing potential
With the explosion of social networks such as TikTok, Instagram and even YouTube with its shorts, short videos have become an indispensable tool for digital marketing and communication. Now more than ever, anyone can experiment with this format and exploit its possibilities. It’s great and a great opportunity to democratise audiovisual creativity.
But beware! We must not lose ‘respect’ for this format. Just because everyone can create videos does not mean that everyone knows how to do it. Behind what may seem like a simple reel or a 30-second video there is a creative process that must be highlighted. 📹
The creative process of a short video
Creating an impactful short video is not just about recording and uploading it to a social network. Each piece involves a series of steps to ensure its quality and effectiveness:
Ideation
Key message, target audience and captivate attention.
Planning
Adequate script, duration and visual and sound resources.
Production
Lighting, audio and attractive framing. It all adds up!
Post-production
Add effects, trim scenes, synchronise music or text and optimise the format for each social network.
Publication
Optimal time of publication + hashtags or description.
Results
Analyse metrics: impact, reach, views, interactions, comments and shares.
The art of connecting in seconds
Short videos are powerful because they allow you to connect with your audience in a matter of seconds, but this requires a balance between creativity and strategy. In a world where content is infinite, capturing attention is an art.
So, although it may seem simple, it’s important to remember that authenticity and quality are the key to differentiate yourself in this sea of viral videos. 📹 And you, are you already taking advantage of the potential of short videos?