Newsletters are the key
Why newsletters should be part of your strategy (yes, still to 2025) 📬
Sending a newsletter is nothing new. But it continues to be one of the most powerful and underutilized communication tools for many brands. And no, we’re not just talking about selling.
A good newsletter keeps you present in the minds of those who have already given you their email: people who have bought from you, visited you or simply given you permission to talk to them directly. This is gold.
📌 What you can achieve with a well-crafted newsletter
1. Constant reminder: you exist
Sending a regular newsletter helps you stay in your audience’s memory. They may not need you today, but when they do, they will keep you in mind.
2. Consolidate your authority
Sharing knowledge or useful content makes you be seen as a reference. You become a trusted source. You don’t have to sell, just contribute.
3. Convert followers into customers
A good newsletter can turn an inactive database into a source of sales. With the right words, the right timing and a clear proposal, the impact is multiplied.
4. Customer loyalty
Sending exclusive content, special offers or simply keeping in touch can make those who have already bought from you trust you again. It’s easier to build loyalty than to engage.
📊 A direct, measurable and amortized tool
Channels like social media rely on algorithms. But email is direct. You know who you’re sending to, when they open it and what they do. You can test, segment and optimize. And all this without investing big budgets.
A well thought out newsletter allows you to:
- Reach out to those who have really asked to hear from you
- Know what works and what doesn’t with real data
- Communicate with total control over the message and format
📣 If you don’t talk to your community, someone else will
Your database is not just a mailing list. It is a community that has decided to listen to you. If you don’t address them with consistency and sense, they will end up forgetting you. But if you have a good newsletter, you can turn these contacts into prescribers, recurring customers and brand allies.
At Ayhe we help brands build newsletters that work. That reach, are read and generate response. If you want to do this step or review the one you are already doing, we are here to help you.
💡 Tips
Do you want to start building an effective newsletter?