Communication Plan for the ViaT 📈

La Via T presents the new Communication Plan 2025-2026 with the help of local agency Ayhe

The third sector association of Tarragona presented yesterday evening the roadmap for the coming years. An event, held at the Teatro El Almacén, which was attended by the President of Via T, Raquel Pizarro, the director of TPVs Companies of Sabadell Bank, Sandra Ponce Duran, the director of the main office of Tarragona Sabadell Bank, Carlos Rodriguez, the director and head of communication agency Ayhe, David Aymerich and Núria Vendrell.

The new Communication Plan stands out for a renewed approach that includes a complete rebranding of the brand and the professionalization of the contents. This strategy aims to reinforce Via T’s identity and position it as the essential element it is for Tarragona’s business sector.

Raquel Pizarro underlined during the presentation the importance of this plan to position Via T as a business reference in the region: “This Communication Plan marks a turning point in our trajectory, betting on a modern communication adapted to the new times”.

For their part, Sandra Ponce and Carlos Rodríguez highlighted the entity’s commitment to local commerce and its willingness to continue supporting initiatives such as this one that boost the city’s economic fabric.

David Aymerich and Núria Vendrell, from Ayhe, explained the keys to the new communication strategy, which emphasizes the professionalization of the activity, the connection with the public and the use of digital tools to amplify the impact of the organization’s actions.

The presentation brought together representatives of the business community, institutions and government representatives, who valued very positively the new features introduced by the Communication Plan. With this initiative, Via T reaffirms its commitment to the progress of local commerce and business leadership in Tarragona.