‘The intrepid adventurer’: the new campaign for Noguera Dental Clinic

Here at Ayhe Communication, we are launching a new communications campaign for Noguera Dental Clinic.

📊 According to figures from the Catalan Government, 35.53 per cent of children aged between 5 and 6 have tooth decay – that is, 1 in every 3 children. By the age of 7, the prevalence stands at 28.76 per cent – almost 3 in every 10 children.

Given this situation, the main aim is to 💡 raise awareness of the importance of children’s oral health, to help boys and girls make toothbrushing a fun part of their daily routine. To achieve this, the children become little adventurers at the clinic, accompanied at all times by Àlex, the mascot of Noguera Dental Clinic.

During 📅 September and October 2026, children visiting the clinic for the first time will receive an hourglass to help them brush their teeth for the recommended 2 minutes. This little item instantly turns them into adventurers, giving the campaign its name: ‘The Intrepid Adventurer’.

🚀 The challenge: to transform the fear or anxiety felt by parents and children when visiting the dentist into a more pleasant, approachable and enjoyable experience. To this end, we have developed a 360° communication strategy that aims to build trust in the clinic and reinforce its position as a leading provider of paediatric dentistry in the region.

The campaign’s main image features 🦁 Àlex, the lion and mascot of Noguera Dental Clinic, who accompanies the children during their visits and becomes their adventure companion.

At the agency, we have been managing media communications 📢 by highlighting official figures from the Government of Catalonia, thereby emphasising the importance of children’s oral health and the impact of good hygiene habits established during childhood.

At the same time, the new campaign has been rolled out online via the clinic’s 📲 social media channels and its newsletter, broadening its reach and reinforcing Noguera Dental Clinic’s position as a clinic specialising in dental care for children.